Developing an Evaluation Strategy to Assess the Impact of a Media Campaign on Linkage Rates in Atlanta

Presentation Event
2022 National Ryan White Conference on HIV Care & Treatment
Organization
Fulton County Government
Presenter(s)
Jeff Cheek, Dallas Swendeman, Robbyn Kistler
Description

The Kaiser Family Foundation and the Fulton County Department for HIV Elimination developed and implemented The Greater Than AIDS Atlanta campaign to reach priority populations with HIV information and resources through social media to improve EHE outcomes. Participants will learn about the campaign, evaluation strategies developed, and the impact measured through the evaluation.

Event Details

2022 National Ryan White Conference on HIV Care & Treatment
Innovative System-level Models for HIV Service Delivery
20662

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