Community Engagement Learning Series Part One: Successful Strategies to Recruit Planning Body Members

Review of collaborative integrated prevention and care planning activities, the importance of recruitment, the components of a recruitment strategy, and the benefits, barriers, and competition for the recruitment audience.

Strategies discussed to increase recruitment:

• Shorter application process: Shortening the new member application process can increase new member engagement.
• Recruitment messaging: Tailor recruitment messages and plans to potential new members, focusing on how their input and feedback impacts the service delivery system in their jurisdiction.
• Moving beyond the recruitment flyer: Provide warm handoffs or introductions and engage in relationship-driven conversations in recruitment.

The Community Engagement Learning Series is a three part learning series focused on peer-to-peer sharing on recruitment, retention, and sustained community engagement in jurisdictional HIV prevention and care planning bodies.